Opal Dental Clinic Logo

Privacy Policy

Last Updated: 30 June 2025

At Opal Dental Clinic, we take your privacy seriously and are committed to safeguarding your personal information. Opal Dental Clinic operates under BOHO Ventures Ltd (Company Number: 14925507), a UK-registered company with its registered office at The NORD, Ronnis Mount, Ashton-under-Lyne, OL7 9PE.

In this policy, references to “Opal Dental Clinic,” “we,” “us,” or “our” refer to BOHO Ventures Ltd and, where relevant, its affiliated brand BOHO Dental. This policy outlines how we collect, use, share, and protect your personal information when you use our website: opal-dental-clinic.com (“Site”).

We value your trust as a prospective or current patient and are committed to protecting your privacy in accordance with this policy and all applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).

This Privacy Policy explains the types of personal data we collect from you or about you, why and how we process it, and how we handle, store, and protect it. Where necessary, it also explains how we share your information with trusted parties. Finally, it outlines your rights under UK data protection law and how you can exercise them.

If you have any questions or concerns about this Privacy Policy or how your personal information is handled, please refer to the section titled “How to Contact Us” at the end of this document.

1. What Information Do We Collect?

We collect two categories of information when you use our website or interact with our services: non-personal data and personal data.

A. Non-Personal Information

  • Browser type and operating system
  • Language preferences
  • Device type and screen resolution
  • Access times and referring URLs
  • Aggregated site usage behaviour (pages viewed, buttons clicked, session time)

This information helps us enhance website functionality and user experience.

B. Personal Information

  • Full name
  • Email address
  • Phone number
  • Country of residence
  • Medical history and treatment goals (e.g. photos submitted via forms)
  • Device information (IP address, MAC address, UUID, geolocation)

We collect this data when you submit forms, contact us, or interact with our communication tools (email, WhatsApp, phone, social media).

2. How We Use Your Information

  • Communication: Sending updates about services, treatment details, or responses to enquiries via email, phone, or WhatsApp
  • Service Coordination: Sharing with partner clinics, coordinators, or dental professionals for treatment planning
  • Marketing & Advertising: Delivering promotional material or retargeted ads (with consent)
  • Site Improvement: Analysing how users interact with the Site for better design and performance
  • Legal Compliance: To fulfil obligations under healthcare, consumer protection, or data laws

When you use this Site, you consent to the collection, storage, and processing of your personal data in accordance with this Privacy Policy.

3. Legal Basis for Processing

Our processing of personal data is based on lawful principles under UK GDPR. Specifically, we rely on your consent, which you provide when submitting enquiries, receiving marketing communications, or engaging with us through our digital channels, and on legal compliance, particularly with respect to health records and regulatory obligations. In some cases, we may also process data under our legitimate interest to ensure quality service, safety, or operational efficiency in the delivery of dental care.

4. Marketing Communications and Opt-Out

From time to time, we may send you marketing communications about our services, special offers, treatment packages, or updates we believe may be of interest to you. These communications may be delivered via email, WhatsApp, or other channels where you have provided your contact information and consented to receive such messages.

You have the right to opt out of receiving marketing communications at any time. Every promotional email you receive from us will include an unsubscribe link. Alternatively, you can withdraw your consent or update your communication preferences by emailing us at customer.privacy@opal-dental-clinic.com.

Please note that even if you opt out of marketing emails or messages, you may still receive important service-related communications (e.g. appointment confirmations, treatment updates, or legal notices).

5. How We Collect Your Data

We collect personal data through several channels, including contact forms on our website, WhatsApp and live chat communication, emails, phone consultations, third-party booking systems, and social media platforms. In addition, we gather device and usage information via cookies and tracking tools embedded in the Site. This data helps us respond to enquiries, plan treatment, and improve your overall experience.

6. Data Sharing with Partners and Sister Brands

To facilitate your treatment journey, we may share your personal information with carefully selected partners, including dental clinics, laboratories, coordinators, and service providers who assist us in delivering care. Additionally, your information may be shared internally between our brands, Opal Dental Clinic, Boho Clinic and Boho Group, as part of our integrated operations. All data shared externally is done in accordance with strict contractual and confidentiality obligations to ensure compliance and safeguard your privacy.

7. Third-Party Tools & Technologies

We work with third-party platforms such as Google Analytics, Meta Pixel, and various CRM and communication tools to optimise our website, measure campaign performance, and personalise your experience. These tools may collect non-identifiable data like IP addresses, geolocation, device identifiers, and session activity. We do not merge this data with personally identifiable information unless you have explicitly provided consent. All third-party services we use are vetted for GDPR compliance and data security.

8. Cookies and Tracking Technologies

Our website uses both essential cookies (to ensure site functionality) and tracking cookies (to analyse usage and deliver personalised ads). These may include session cookies, persistent cookies, and third-party cookies from services like Google and Meta.

  • Essential cookies – ensure website operation (e.g. navigation, form submissions)
  • Analytics cookies – understand usage patterns
  • Advertising cookies – deliver relevant ads

You can manage your cookie preferences via our on-site banner or by modifying your browser settings. Please note that disabling certain cookies may limit the functionality of parts of the website.

9. Data Retention

We retain your personal information only for as long as it is required to fulfil the purposes outlined in this policy or as mandated by law. This includes retention for medical recordkeeping, regulatory compliance, service continuity, and dispute resolution. Once data is no longer needed, we ensure it is securely deleted or anonymised, in line with applicable legal and professional obligations.

10. Your Rights

As a data subject under UK GDPR, you have the right to access your personal information, request correction of inaccurate data, request deletion (where permitted), object to or restrict processing, withdraw consent, and lodge a complaint with the Information Commissioner’s Office (ICO). You also have the right to request a copy of the data you provided to us in a machine-readable format. To exercise these rights, you can contact us at customer.privacy@opal-dental-clinic.com.

11. Data Security

  • Secure data servers and encrypted communication
  • Restricted access to personal data
  • Vetting of third-party services for compliance

While we follow industry best practices, no online system can guarantee absolute security. We are not responsible for third-party breaches outside our control.

12. International Transfers

As part of our service, data may be transferred to dental providers located outside the UK (e.g., Turkey). We ensure such transfers are protected through legally recognised safeguards such as Standard Contractual Clauses.

13. Children’s Privacy

We do not knowingly collect information from individuals under 18 without parental consent. If you believe a child has submitted data to us, please contact us immediately.

14. External Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices, and recommend reviewing their policies before submitting any data.

15. Policy Updates

We reserve the right to update this policy. Any changes will be reflected on this page with an updated “Last Updated” date.

16. Complaints Handling

We are committed to handling your personal data with the highest level of care and in full compliance with applicable data protection laws. If you believe that your data has been handled improperly, or if you have any concerns about how your personal information is being used, we encourage you to raise your concern with us directly so we can resolve it promptly and fairly.

To file a complaint, please email us at: customer.privacy@opal-dental-clinic.com

Please include as much detail as possible regarding your concern; including your contact information and a clear description of the issue. We aim to acknowledge all complaints within 5 working days and provide a formal response within 28 days, in line with our internal complaints procedure.

If you are not satisfied with our response, you have the right to lodge a complaint with the UK’s supervisory authority:

Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
Telephone: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

17. Contact Information

BOHO Ventures Ltd
The NORD, Ronnis Mount
Ashton-under-Lyne, OL7 9PE
Email: customer.privacy@opal-dental-clinic.com